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MONTECITO, CA – October is Breast Cancer Awareness month, and Montecito Firefighters will be adding a little pink to show solidarity for the cause. You will see our firefighters and staff donning the traditional pink ribbon, or a uniform shirt with pink accents to promote breast cancer awareness. Additionally, all responding fire equipment will be affixed with magnetic pink ribbons.

This will mark the second year that the District has participated in the national initiative.

"Breast cancer has touched our fire family more than once in the past," said Fire Chief Chip Hickman, "and I am proud to support this annual event."

According to the American Cancer Society, in 2011 it was estimated that 230,480 new cases of invasive breast cancer would be diagnosed among women, and approximately 39,520 women were expected to die from breast cancer.

The Navy and pink shirts will be on sale for $15 to the public. The Montecito Firefighter's Charitable Foundation (MFCF) will be donating $700 to the Santa Barbara Cancer Center. The MFCF will also be accepting donations on behalf of the National Breast Cancer Foundation.

To purchase a T-shirt in support of the Santa Barbara Cancer Center, contact Loren Bass at [email protected] or at (805) 969-7762.