Full Notification

Los Angeles- On Sunday, September 14, 2014, at 7:50 p.m., a fatal Hit and Run Traffic Collision occurred at the intersection of Avenue 50 and San Marco Place in Northeast Area.

Gloria Ortiz, , 57 years old of Los Angeles, was crossing Avenue 50 in a marked crosswalk when she was struck by a vehicle traveling southbound on Avenue 50.  The hit and Run vehicle was described as an older model Honda Civic driven by a possible male, Hispanic.  The driver never applied the brakes and fled southbound on Avenue 50.  According to witnesses, the driver was possibly distracted by his cellphone. The vehicle possibly has damage to the front windshield.

Ms. Ortiz was transported to Huntington Memorial Hospital by paramedics from LAFD.  Despite lifesaving efforts, Ortiz succumbed to her injuries and was pronounced dead at 9:20 p.m.  She is survived by her two adult daughters.

The cause of the collision is still under investigation and is being investigated by detectives from Central Traffic Division. Anyone with information is asked to contact the LAPD Central Traffic Division Detectives at (213) 833-3713 or Detective Felix Padilla at (213) 486-0753.  During non-business hours or on weekends, calls should be directed to 1-877-LAPD-24-7 (877-527-3247).  Anyone wishing to remain anonymous should call Crime Stoppers at 1-800-222-TIPS (800-222-8477). Tipsters may also contact Crime Stoppers by texting to phone number 274637 (C-R-I-M-E-S on most keypads) with a cell phone.  All text messages should begin with the letters “LAPD.”  Tipsters may also go to LAPDOnline.org, click on "webtips" and follow the prompts.