- Tuesday October 21st, 2025 :: 10:47 p.m. PDT
#LASD is Asking for the Public's Help Locating At-Risk Missing Person, Florencia Rojas Moreno
Detectives from the Los Angeles County Sheriff’s Department, Missing Persons Unit, are asking for the public’s help locating At-Risk Missing Person, Florencia Rojas Moreno. She is a 78-year-old Hispanic female who was last seen on October 18, 2025, at 7:30 a.m., on the 100 block of North Herbert Avenue, in the city of East Los Angles.
Florencia is 5’01”, 120 lbs, with brown hair and brown eyes. She was last seen wearing a tan shirt, brown pants, navy shoes, and small studs earrings.
She is diagnosed with dementia and her family is concerned for her well-being.
Anyone with information about this incident is encouraged to contact the Los Angeles County Sheriff's Department Homicide Bureau at (323) 890-5500.
If you prefer to provide information anonymously, you may call "Crime Stoppers" by dialing (800) 222-TIPS (8477), use your smartphone by downloading the “P3 Tips” Mobile APP on Google play or the Apple App Store or by using the website http://lacrimestoppers.org
Forwarded by:
Sheriff's Information Bureau
Los Angeles County Sheriff's Department
211 West Temple Street,
Los Angeles California 90012
213-229-1700
http://www.lasd.org
*Text & Email, Register for LASD Nixle messages: To receive more detailed, up-to-date information via E-MAIL and/or TEXT directly from the Los Angeles County Sheriff’s Department (LASD), sign up for "Nixle" alerts at http://www.Nixle.com and register for "LASD - Los Angeles County Sheriffs Dept Information Bureau (SIB)" AND your local LASD station area. Or, to receive URGENT TEXT ALERTS ONLY, text your zip code to 888777. Standard text messaging rates may apply depending on your calling plan.
Robert G. Luna, Sheriff
Address/Location
LASD - Los Angeles County Sheriffs Dept Information Bureau (SIB)
211 W Temple St
Los Angeles, CA 90012
Contact
Emergency: 9-1-1
Non-emergencies: 213-229-1700
